Alyssa Ashley was founded in the 1960s by an artist. He saw himself as an artist of the modern age, designing bottles and packaging with abandon, through which he discovered his passion for perfume. Alyssa was the name of his youngest daughter and Ashley her nickname. Alyssa Ashley has been setting fragrance trends for over 30 years and is growing stronger by the day, releasing an ever greater number of trendy, innovative products, made of only the finest ingredients.