American Crew Hairstyling

Dry hair looks dull and feels brittle like straw. To make dry hair smooth and shiny again, special care is needed. We explain to you the tips and tricks you can use to make your crowning glory look wonderfully strong and feel healthy down to the ends even when the hair structure is subject to stresses and strains.

10 June 2024

Stressed hair feels dry and stiff, breaks easily and looks dull. If the internal keratin structure, which is made up of protein compounds, is damaged, it results in split ends and even hair breakage. We explain how you can maintain a protective layer of keratin on your hair and make your mane shine with a high-quality keratin treatment. You can open up new styling options by straightening the hair with keratin.

12 June 2024

Not washing your hair is a haircare trend whereby shampoo and conditioner are not used for the purpose of promoting the natural sebum production of the scalp and thus improving the hair quality. But what is behind this trend and is it actually healthy for the hair? 

12 January 2024