Subscribe to our newsletter and save up to 15 €**
Learn more
StartAvedaHair CareStylingGrooming Cream

Item no. 28820

AvedaStylingPure-FormanceGrooming Cream
Share product
Up to 2 free samples with every package Free returns up to 180 days

For a style that feels as good as it looks, Aveda Pure-Formance Grooming Cream offers a versatile solution. The lightweight formula is designed to give hair definition and a natural shine without weighing it down. It provides mouldable control that keeps hair in the desired style all day long, whilst ensuring it feels soft and supple. The cream is easy to work through damp or dry hair and is suitable for various hair types and lengths. Its formulation helps to moisturise the hair and combat frizz. The result is a well-groomed look with a subtle, fresh fragrance that invigorates the senses.

  • Offers flexible hold and mouldable control
  • Gives the hair a natural shine
  • Helps keep the hair moisturised
  • Combats frizz for a well-groomed finish
  • Suitable for use on damp or dry hair

  • Description

    Grooming Cream, Pure-Formance

  • Range

    Styling

  • Product sub-line

    Hair Care

  • Characteristics

    natural cosmetics
Rub a small amount between the palms of your hands and apply the product evenly to damp or dry hair.
Water\Aqua\Eau , Glycerin , PPG-5-Ceteth-10 Phosphate , PPG-3 Benzyl Ether Myristate , Hydroxypropyl Starch Phosphate , Cetyl Alcohol , Hydrogenated Castor Oil , Copernicia Cerifera (Carnauba) Wax\Cera Carnauba\Cire De Carnauba , Alcohol Denat. , Cetearyl Alcohol , Steareth-21 , Canola Oil\Huile De Colza , Corn Starch Modified , Glyceryl Caprylate , Scutellaria Baicalensis Root Extract , Boswellia Serrata Extract , Yeast Extract\Faex\Extrait De Levure , Malt Extract , Glycyrrhiza Glabra (Licorice) Root Extract , Ursolic Acid , Calophyllum Inophyllum (Tamanu) Seed Oil , Orbignya Oleifera (Babassu) Seed Oil , Hydrolyzed Algin , Zea Mays (Corn) Starch , Oryzanol , Adenosine Phosphate , Acetyl Carnitine Hcl , Creatine , Cocamidopropyl PG-Dimonium Chloride Phosphate , Polyquaternium-10 , Simethicone , PVP , Silica , Fragrance (Parfum) , Farnesol , Eugenol , Linalool , Citronellol , Citral , Limonene , Benzyl Benzoate , Geraniol , Sodium Gluconate , Potassium Sorbate , Phenoxyethanol 

Write the first review for Styling

Our recommendations for you

Shampoo
Rating 5/5 Stars

Aveda

Shampoo

Strengthening Shampoo

Botanical Repair

11.95 €

50 ml (€239.00 / 1 l)

Conditioner
Rating 5/5 Stars

Aveda

Conditioner

Strengthening Conditioner

Botanical Repair

48.95 €

200 ml (€244.75 / 1 l)

Shampoo

Aveda

Shampoo

Shampoo

Pure-Formance

33.95 €

300 ml (€113.17 / 1 l)

Styling
Rating 5/5 Stars

Aveda

Styling

Wooden Paddle Brush

38.95 €

1 pcs. (€38.95 / 1 pcs.)

Les Males
+4
Rating 4,8/5 Stars

Jean Paul Gaultier

Les Males

Eau de Toilette Spray

Le Male

Fire Icon 76.95 €

OFFER

RRP92.50 €

75 ml (€1,026.00 / 1 l)

Nearly sold out
Styling
Rating 5/5 Stars

Aveda

Styling

Thickening Paste

Pure-Formance

37.95 €

75 ml (€506.00 / 1 l)

Nearly sold out
Styling

Aveda

Styling

Pomade

Pure-Formance

Fire Icon 33.82 €

OFFER

RRP38.00 €

75 ml (€450.93 / 1 l)

Styling

Aveda

Styling

Curl Enhancer Cream

Be Curly Advanced™

11.95 €

40 ml (€298.75 / 1 l)

You might also be interested in
How to shave legs properly for silky smooth results
BODY CARE
How to shave legs properly for silky smooth results

For many people, shaving their legs is part of their regular beauty routine. But what sounds so simple can lead to skin irritation, razor bumps or unsightly cuts. To achieve smooth and well-groomed results, it is important to prepare the skin properly, use suitable products and employ a gentle shaving technique. If you follow these steps, nothing will stand in the way of smooth, silky legs.

28 October 2025

How long does sunscreen last?
SUN CARE
How long does sunscreen last?

Sunscreen is an indispensable product when it comes to protecting the skin from the harmful effects of UV radiation. But how long does sunscreen last? Can it lose its effectiveness? And is it problematic to use sunscreen that has been open for a long time?

21 August 2024

Eyebrow tinting – high-impact eyebrows in a few steps
MAKE-UP
Eyebrow tinting – high-impact eyebrows in a few steps

Whether bleached, dark and full or 90s-style thin – eyebrows are on trend and an important component of a harmonious make-up look. However, if you don’t want to spend every morning touching them up with an eyebrow pencil, powder or gel, you will certainly have toyed with the idea of tinting your eyebrows. Learn here what to pay attention to for a successful result.

31 January 2025

parfumdreams
  • Facebook
  • Instagram
  • Tik Tok
  • Youtube
  • Pinterest
  • LinkedIn
Sign up for the newsletter and save €15**
Awarded shopping
Trustpilot Trustpilot Score

Trustscore 4.5

42,452 Valuations

parfumdreams App
  • Parfumdreams auf Google Play
  • Parfumdreams im App Store
**Valid for a minimum order value of €99 in the app or €69 in the web shop. Full discount conditions can be found in your personal welcome newsletter.