Aveda StylingPure-Formance

You’ve probably seen the word being used a fair bit: for some time now, parabens have been considered potentially harmful ingredients in skin creams, shampoos and other products. They are suspected of having a hormonal effect. But where do these warnings come from and is the fear of parabens really justified? We investigate and take you on a journey into the world of preservatives.

23 October 2024

Whether bleached, dark and full or 90s-style thin – eyebrows are on trend and an important component of a harmonious make-up look. However, if you don’t want to spend every morning touching them up with an eyebrow pencil, powder or gel, you will certainly have toyed with the idea of tinting your eyebrows. Learn here what to pay attention to for a successful result.

31 January 2025

For many people, shaving their legs is part of their regular beauty routine. But what sounds so simple can lead to skin irritation, razor bumps or unsightly cuts. To achieve smooth and well-groomed results, it is important to prepare the skin properly, use suitable products and employ a gentle shaving technique. If you follow these steps, nothing will stand in the way of smooth, silky legs.

28 October 2025