Estée Lauder: a luxurious brand with tradition
Estée Lauder launched her eponymous brand in 1946 with just four products. The niece of a chemist who was dedicated to making creams, she developed a passion for skin-beautifying formulas and skincare rituals at an early age. In the beginning, she presented her first own line herself in New York beauty salons, where she demonstrated the correct application to interested customers and distributed product samples to them. The effect of Estée Lauder products was enthusiastic and word spread quickly, so that the brand rapidly conquered the market. Today, Estée Lauder cosmetics enjoy worldwide fame and popularity due to the continuing excellent quality and innovative strength.
The secret of success of Estée Lauder products
Estée Lauder products are characterised by their timelessly elegant design with golden details. The contents are as high quality as the packaging: powerful, partly patented formulas of the highest quality have been created in the in-house research and development laboratory and new active ingredients are constantly being tested. In combination, they support and enhance their skincare effect. The Estée Lauder cosmetics range therefore includes a variety of technologically advanced care and cleansing products for every skin need.
The brand also shines in the field of make-up with innovative products that even meet the demands of renowned make-up artists. The Estée Lauder Double Wear Foundation, for example, is a long-time favourite. It ensures a flawless matte complexion all day long, even in hot and humid conditions, and is oil-free and non-comedogenic, which means it does not clog pores. With shimmering blush, highly pigmented lipsticks, mascara and intense eye shadow, Estée Lauder cosmetics have everything needed for naturally beautiful make-up.
Unique fragrances in the Estée Lauder online shop
In addition to cosmetics, the Estée Lauder online shop at parfumdreams naturally also offers the brand's modern and classic fragrances. Youth Dew - the first perfume by Estée Lauder - was already an absolute bestseller in the 50s and has lost nothing of its seductive power since then. During her lifetime, Estée Lauder herself usually wore a mixture of different oils and fragrances from all over the world, which she kept in her office. The Private Collection fragrance is one of these unmistakable creations of her own. A perfume that even Grace Kelly liked to wear. In the Estée Lauder online shop at parfumdreams, not only women but also men are sure to find a suitable perfume for themselves, which could perhaps even become their own signature fragrance.