30 years is not a long time - this is also valid for good perfumes. When this creation was born in 1976 and carries the name “First” - imprinted in an old-fashioned style with curly letters - we are suddenly enveloped in the wind of history. At first sight, the traditional women’s fragrance turns into a time machine: A small spritz of the former perfume premiere of the Parisian jeweller Jacques Arpels is enough, and we suddenly find ourselves in the middle of an exciting episode of the series “The Commissioner”. First is the first fragrance from the house of Van Cleef & Arpels. An invisible, yet overpowering jewel full of feminine elegance and seduction. A homage to femininity. It is evidence of complete beauty, which never fades.