To me, make-up is primarily an attitude towards life. A life philosophy that emphasises the freedom, emotions and one’s own creativity, the harmony with oneself and underscores the personal style. Yves Saint Laurent. The brand’s extraordinary style underscores the mixture of audacity and creativity in an environment of luxury, quality and timeless beauty . With his make-up, Yves Saint Laurent wants to give women the opportunity to express their emotions, emphasise their own personality and present their individual style.