The seventh men’s perfume by the legendary French brand, M7, expresses a new masculine sensuality. This fresh and woody perfume is the first masculine perfume created for Yves Sait Laurent by Tom Ford. The new perfume for the modern man by YSL is very masculine and elegant at the same time. The M7 man exudes intensive and fascinating rough masculinity, which makes him both attractive and dangerous at the same time. Sophisticated and profoundly seductive, by all appearances civilised and naked under the surface, the new perfume symbolises a return to a radical masculine archetype, full of self-confidence and mystery.