
Tradition meets innovation
Korean or Japanese skin care – which is best for your skin? The difference lies in the details: Korean skin care incorporates highly innovative active ingredients, multi-step routines and fast visible results. Japanese products focus on minimalism, light textures and long-term skin health.
Top 5 Asian beauty brands
Korean skin care routine
What are the essential steps in a Korean skin care routine? In just three simple steps, you cleanse the skin, strengthen it with a serum or toner and moisturise. These skin care basics – cleansing, targeted active ingredient care and hydration – help achieve a beautifully cared-for skin.
Traditionally, the Korean skin care routine can include up to ten steps: double cleansing with oil and gel, exfoliation, toner, essence, serum, sheet mask, eye care, moisturiser and sunscreen. Applying products from lightest to richest ensures optimal absorption and long-lasting effects.
Great-looking skin isn’t just a goal for women today. Men also want clear, healthy skin. Asian skin care focuses on needs rather than gender and since men's skin is generally thicker and oilier, a simple 3-step routine of cleansing, moisturising and sun protection helps balance and strengthen it over time.

Anua
Heartleaf
Face
Quercetinol Pore Deep Cleansing Foam
16.95 € 15.26 €
- 12.71 €
- 11.44 €
- 16.95 €
- 15.26 €

Dr. Jart+
Ceramidin
Care
Skin Barrier Moisturising Mask
7.95 € 7.16 €
- 5.96 €
- 5.37 €
- 7.95 €
- 7.16 €

Dr. Jart+
Ceramidin
Care
Skin Barrier Moisturising Cream
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €

Anua
Serums + oils
Face
Niacinamide 10 +TXA 4 Serum
32.95 € 29.66 €
- 24.71 €
- 22.24 €
- 32.95 €
- 29.66 €

COSRX
Serum & Essence
Facial care
The 6 Peptide Skin Booster Serum
24.95 € 22.46 €
- 18.71 €
- 16.84 €
- 24.95 €
- 22.46 €

Anua
Serums + oils
Face
PDRN Hyaluronic Acid Capsule 100 Serum
31.95 € 28.76 €
- 23.96 €
- 21.57 €
- 31.95 €
- 28.76 €

Torriden
Dive In Low Molecular
Collection
Hyaluronic Acid Skin Serum
24.95 € 22.46 €
- 18.71 €
- 16.84 €
- 24.95 €
- 22.46 €

COSRX
Cleansing
Facial care
Cleanser Gel
Low pH Good Morning
11.95 € 10.76 €
- 8.96 €
- 8.07 €
- 11.95 €
- 10.76 €

COSRX
Advanced Snail 96
Collection
All In One Cream
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Anua
Heartleaf
Face
77% Soothing Toner
30.95 € 27.86 €
- 23.21 €
- 20.89 €
- 30.95 €
- 27.86 €

Dr. Jart+
Cicapair
Care
Tiger Grass Colour Correcting Treatment
17.95 € 16.16 €
- 13.46 €
- 12.12 €
- 17.95 €
- 16.16 €

COSRX
Advanced Snail 96
Collection
Mucin Power Essence
19.95 € 17.96 €
- 14.96 €
- 13.47 €
- 19.95 €
- 17.96 €

COSRX
AHA/BHA
Collection
Clarifying Treatment Toner
15.95 € 14.36 €
- 11.96 €
- 10.77 €
- 15.95 €
- 14.36 €

COSRX
Moisturiser
Facial care
Ultra Light Invisible Sunscreen SPF50
16.95 € 15.26 €
- 12.71 €
- 11.44 €
- 16.95 €
- 15.26 €

Anua
Heartleaf
Face
Pore Control Cleansing Oil
24.95 € 22.46 €
- 18.71 €
- 16.84 €
- 24.95 €
- 22.46 €
Asian skin care can be easily integrated with other routines. It all depends on the formulations and their compatibility. By cleverly layering textures and active ingredients, you can seamlessly incorporate serums, creams or sunscreen into a routine that perfectly suits your skin.
All products for your skin care routine

Geek & Gorgeous
101 Actives
Collections
C-Glow Serum
12.95 € 11.66 €
- 9.71 €
- 8.74 €
- 12.95 €
- 11.66 €

it Cosmetics
Moisturiser
Facial care
Your Skin But Better CC+ Cream SPF 50+
46.95 € 42.26 €
- 35.21 €
- 31.69 €
- 46.95 €
- 42.26 €

Beauty of Joseon
Sun protection
Sun & protection
Relief Sun Rice + Probiotics
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Erborian
BB & CC Creams
Finish
CC Red Correct Cream
23.95 € 21.56 €
- 17.96 €
- 16.17 €
- 23.95 €
- 21.56 €

Beauty of Joseon
Care
Face
Revive Eye Serum Ginseng+Retinal
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Kiehl's
Eye care
Facial care
Creamy Eye Treatment with Avocado
36.95 € 33.26 €
- 27.71 €
- 24.94 €
- 36.95 €
- 33.26 €

Kiehl's
Moisturiser
Facial care
Ultra Facial Cream
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

SENSAI
Cellular Performance - Basis Linie
Skin care
Lotion II (Moist)
45.95 € 41.36 €
- 34.46 €
- 31.02 €
- 45.95 €
- 41.36 €

Geek & Gorgeous
101 Actives
Collections
A-Game-20 Serum
22.95 € 20.66 €
- 17.21 €
- 15.49 €
- 22.95 €
- 20.66 €

Lancôme
Cleansers & Masks
Facial care
Bi-Facil
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €

The Ordinary
Serums
Face
Hyaluronic Acid 2% + B5 (with Ceramides)
10.95 € 9.86 €
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Erborian
BB & CC Creams
Finish
CC Cream
23.95 € 21.56 €
- 17.96 €
- 16.17 €
- 23.95 €
- 21.56 €

Geek & Gorgeous
101 Actives
Collections
A-Game 5 Serum
13.95 € 12.56 €
- 10.46 €
- 9.42 €
- 13.95 €
- 12.56 €

Geek & Gorgeous
101 Actives
Collections
Serum Power Peptides
15.95 € 14.36 €
- 11.96 €
- 10.77 €
- 15.95 €
- 14.36 €

Dr. Hauschka
Facial care
Skin care
Facial tonic
26.95 € 24.26 €
- 20.21 €
- 18.19 €
- 26.95 €
- 24.26 €

Beauty of Joseon
Care
Face
Dynasty Cream
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €

Clinique
Moisturiser
Skin care
Gift Set
29.95 € 26.96 €
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €

Geek & Gorgeous
101 Actives
Collections
A-Game 10 Serum
18.95 € 17.06 €
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €

The Ordinary
Toner essences
Face
Glycolic Acid 7% Exfoliating Toner
10.95 € 9.86 €
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Geek & Gorgeous
101 Basics
Collections
Happier Barrier Moisturiser
10.95 € 9.86 €
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Sweed
Eyelashes
Make-up
Eyelash Growth Serum
48.95 € 44.06 €
- 36.71 €
- 33.04 €
- 48.95 €
- 44.06 €

Beauty of Joseon
Cleaning
Face
Glow Replenishing Rice Milk
20.95 € 18.86 €
- 15.71 €
- 14.14 €
- 20.95 €
- 18.86 €

Dr. Hauschka
Facial care
Skin care
Activating day fluid
26.95 € 24.26 €
- 20.21 €
- 18.19 €
- 26.95 €
- 24.26 €

Geek & Gorgeous
101 Basics
Collections
Mighty Melt Cleansing Balm
12.95 € 11.66 €
- 9.71 €
- 8.74 €
- 12.95 €
- 11.66 €

BABOR
Ampoule Concentrates FP
Facial care
Hydra Plus 7 Ampoules
24.95 € 22.46 €
- 18.71 €
- 16.84 €
- 24.95 €
- 22.46 €

Beauty of Joseon
Care
Face
Glow Serum Propolis + Niacinamide
19.95 € 17.96 €
- 14.96 €
- 13.47 €
- 19.95 €
- 17.96 €

Beauty of Joseon
Sun protection
Sun & protection
Aqua-Fresh Rice B5 SPF50
21.95 € 19.76 €
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Dr. Hauschka
Facial care
Skin care
Clarifying facial tonic
28.95 € 26.06 €
- 21.71 €
- 19.54 €
- 28.95 €
- 26.06 €






