
Tradition meets innovation
Korean or Japanese skin care – which is best for your skin? The difference lies in the details: Korean skin care incorporates highly innovative active ingredients, multi-step routines and fast visible results. Japanese products focus on minimalism, light textures and long-term skin health.
Top 5 Asian beauty brands
Korean skin care routine
What are the essential steps in a Korean skin care routine? In just three simple steps, you cleanse the skin, strengthen it with a serum or toner and moisturise. These skin care basics – cleansing, targeted active ingredient care and hydration – help achieve a beautifully cared-for skin.
Traditionally, the Korean skin care routine can include up to ten steps: double cleansing with oil and gel, exfoliation, toner, essence, serum, sheet mask, eye care, moisturiser and sunscreen. Applying products from lightest to richest ensures optimal absorption and long-lasting effects.
Great-looking skin isn’t just a goal for women today. Men also want clear, healthy skin. Asian skin care focuses on needs rather than gender and since men's skin is generally thicker and oilier, a simple 3-step routine of cleansing, moisturising and sun protection helps balance and strengthen it over time.
Asian skin care can be easily integrated with other routines. It all depends on the formulations and their compatibility. By cleverly layering textures and active ingredients, you can seamlessly incorporate serums, creams or sunscreen into a routine that perfectly suits your skin.
All products for your skin care routine

Beauty of Joseon
Sun protection
Sun & protection
Relief Sun Rice + Probiotics
21.95 € 19.76 €
€329.25 / 1 l
€296.33 / 1 l
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Erborian
BB & CC Creams
Finish
CC Red Correct Cream
23.90 € 21.51 €
€1,195.00 / 1 l
€1,075.50 / 1 l
- 17.93 €
- 16.13 €
- 23.90 €
- 21.51 €

it Cosmetics
Moisturiser
Facial care
Your Skin But Better CC+ Cream SPF 50+
47.00 € 42.30 €
€1,101.56 / 1 l
€991.41 / 1 l
- 35.25 €
- 31.73 €
- 47.00 €
- 42.30 €

Beauty of Joseon
Care
Face
Revive Eye Serum Ginseng+Retinal
21.95 € 19.76 €
€548.75 / 1 l
€493.88 / 1 l
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

Geek & Gorgeous
101 Actives
Collections
A-Game 5 Serum
13.95 € 12.56 €
€348.75 / 1 l
€313.88 / 1 l
- 10.46 €
- 9.42 €
- 13.95 €
- 12.56 €

Erborian
BB & CC Creams
Finish
CC Cream
23.90 € 21.51 €
€1,195.00 / 1 l
€1,075.50 / 1 l
- 17.93 €
- 16.13 €
- 23.90 €
- 21.51 €

Geek & Gorgeous
101 Actives
Collections
Serum Power Peptides
15.95 € 14.36 €
€398.75 / 1 l
€358.88 / 1 l
- 11.96 €
- 10.77 €
- 15.95 €
- 14.36 €

Beauty of Joseon
Care
Face
Dynasty Cream
29.95 € 26.96 €
€449.25 / 1 l
€404.33 / 1 l
- 22.46 €
- 20.22 €
- 29.95 €
- 26.96 €

SENSAI
Cellular Performance - Basis Linie
Skin care
Lotion II (Moist)
46.00 € 41.40 €
€575.00 / 1 l
€517.50 / 1 l
- 34.50 €
- 31.05 €
- 46.00 €
- 41.40 €

Kiehl's
Moisturiser
Facial care
Ultra Facial Cream
22.00 € 19.80 €
€589.29 / 1 l
€530.36 / 1 l
- 16.50 €
- 14.85 €
- 22.00 €
- 19.80 €

Kiehl's
Eye care
Facial care
Creamy Eye Treatment with Avocado
37.00 € 33.30 €
€1,982.14 / 1 l
€1,783.93 / 1 l
- 27.75 €
- 24.98 €
- 37.00 €
- 33.30 €

Geek & Gorgeous
101 Actives
Collections
A-Game 10 Serum
18.95 € 17.06 €
€473.75 / 1 l
€426.38 / 1 l
- 14.21 €
- 12.79 €
- 18.95 €
- 17.06 €

Geek & Gorgeous
101 Basics
Collections
Happier Barrier Moisturiser
10.95 € 9.86 €
€164.25 / 1 l
€147.83 / 1 l
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Dr. Hauschka
Facial toner & tonic
Facial care
Facial tonic
27.00 € 24.30 €
€202.50 / 1 l
€182.25 / 1 l
- 20.25 €
- 18.23 €
- 27.00 €
- 24.30 €

Lancôme
Cleansers & Masks
Facial care
Bi-Facil
19.00 € 17.10 €
€190.00 / 1 l
€171.00 / 1 l
- 14.25 €
- 12.83 €
- 19.00 €
- 17.10 €

The Ordinary
Serums
Face
Hyaluronic Acid 2% + B5 (with Ceramides)
10.95 € 9.86 €
€273.75 / 1 l
€246.38 / 1 l
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Beauty of Joseon
Cleaning
Face
Glow Replenishing Rice Milk
20.95 € 18.86 €
€104.75 / 1 l
€94.28 / 1 l
- 15.71 €
- 14.14 €
- 20.95 €
- 18.86 €

The Ordinary
Serums
Face
Niacinamide 10% + Zinc 1%
6.95 € 6.26 €
€173.75 / 1 l
€156.38 / 1 l
- 5.21 €
- 4.69 €
- 6.95 €
- 6.26 €

Sweed
Eyelashes
Make-up
Eyelash Growth Serum
55.00 € 49.50 €
- 41.25 €
- 37.13 €
- 55.00 €
- 49.50 €

Dr. Hauschka
Facial cleansing
Facial care
Cleansing milk
25.00 € 22.50 €
€129.31 / 1 l
€116.38 / 1 l
- 18.75 €
- 16.88 €
- 25.00 €
- 22.50 €

BABOR
Ampoule Concentrates FP
Facial care
Easter Egg
54.95 € 49.46 €
- 41.21 €
- 37.09 €
- 54.95 €
- 49.46 €

Geek & Gorgeous
101 Basics
Collections
Mighty Melt Cleansing Balm
12.95 € 11.66 €
€99.11 / 1 l
€89.20 / 1 l
- 9.71 €
- 8.74 €
- 12.95 €
- 11.66 €

Beauty of Joseon
Sun protection
Sun & protection
Aqua-Fresh Rice B5 SPF50
21.95 € 19.76 €
€329.25 / 1 l
€296.33 / 1 l
- 16.46 €
- 14.82 €
- 21.95 €
- 19.76 €

The Ordinary
Toner essences
Face
Glycolic Acid 7% Exfoliating Toner
10.95 € 9.86 €
€82.13 / 1 l
€73.91 / 1 l
- 8.21 €
- 7.39 €
- 10.95 €
- 9.86 €

Dr. Hauschka
Day care
Facial care
Activating day fluid
27.00 € 24.30 €
€405.00 / 1 l
€364.50 / 1 l
- 20.25 €
- 18.23 €
- 27.00 €
- 24.30 €

Geek & Gorgeous
101 Basics
Collections
Jelly Joker Cleansing Gel
9.95 € 8.96 €
€49.75 / 1 l
€44.78 / 1 l
- 7.46 €
- 6.72 €
- 9.95 €
- 8.96 €

Dr. Hauschka
Facial toner & tonic
Facial care
Clarifying facial tonic
28.95 € 26.06 €
€217.13 / 1 l
€195.41 / 1 l
- 21.71 €
- 19.54 €
- 28.95 €
- 26.06 €

Lancaster
Infinite Bronzer
Sun make-up
Tinted Sunlight Cream SPF30
32.00 € 28.80 €
€480.00 / 1 l
€432.00 / 1 l
- 24.00 €
- 21.60 €
- 32.00 €
- 28.80 €

Lancôme
Rénergie
Facial care
Favourite care set
19.95 € 17.96 €
€14.96 / 1 pcs.
€13.47 / 1 pcs.
- 14.96 €
- 13.47 €
- 19.95 €
- 17.96 €























