Selective Professional NOW Next Generation

How to refresh curls is something that every curly-haired person knows: on the first day, everything sits perfectly defined and full of bounce. But as soon as you open your eyes the next morning, the once-beautiful curls have collapsed or are sticking up in all directions. What now? Daily washing is not the solution. That’s why, in this post, we’ll show you 8 proven tips for reactivating your curls in the morning – without any shampoo.

09 October 2024

Grey hair stands for a confident look and natural body confidence. To make your silver mane look fashionable and elegant, it is important to provide grey hair with optimal, targeted care. We explain why grey hair can feel straw-like, matte and weak and why it is susceptible to yellowing, plus we reveal what you can do to maintain a healthy shine and enjoy thick, silky hair.

12 June 2024

Apple cider vinegar is a tried-and-tested home treatment for many things. It's also a popular natural product for organic hair care that is effective against dandruff and split ends. The benefits of apple cider vinegar, – from scalp conditioning to improved hair structure, are soon obvious and, if used correctly, it can make a big difference.

21 October 2024