The Shiseido innovation: Shiseido Men. Fortunately, men’s skin can appear younger, more relaxed and much smoother from now on. Thanks to the science of the Shiseido beauty experts, with whose help women have been looking so good for over 130 years. Shiseido Men is a real breakthrough in the matter of men’s skin care. For the first time ever, Shiseido’s advancements derived from research and development are available to men of all ages in an extensive skin care line. Each of the skin care products is formulated with revitalising active agents and stress-reducing aromas. They soothe the senses and contribute towards making the skin appear more nurtured by itself.