Yves Saint Laurent Lips Rouge Pur Couture

PURE COLOUR!

The new ROUGE PUR COUTURE conjures up impressive colour intensity & full coverage with a single application for a unique couture look thanks to highly concentrated, pure pigments. The creamy texture applies effortlessly, blends instantly into the lips and gives a uniquely satin finish.

PURE CARE!

The Rouge Pur Couture now also combines intense colour with hyper-sensual comfort thanks to its formula with 80% emollient care substances, concentrated ceramides, tuberose and prickly pear extract from the Ourika Gardens. The result: up to 16 hours of protection, hold and soothing comfort*

COUTURE PUR!

ROUGE PUR COUTURE comes in an exclusively newly curated colour palette consisting of 40 expressive shades for every skin tone and every situation! For the first time, Rouge Pur Couture is also available as a refill in the 4 special YSL "Muse" shades: Rouge Muse, Nu Muse, Orange Muse and Pink Muse.

DRESSED IN NOTHING BUT COUTURE!

The new look of ROUGE PUR COUTURE? A real eye-catcher! Precious shimmering, polished gold meets the striking black cap and the iconic YSL Cassandre logo, which is positioned on the case as a tactile decoration. The new ROUGE PUR COUTURE is the perfect luxury accessory at all times.

*User test with 300 women.

Set the perfect scene for your lips
with the ROUGE PUR COUTURE lipstick from YVES SAINT LAURENT? Here's how it works:

1. start with the upper lip: apply the lipstick to the centre of the upper lip & trace the cupid's bow with the tip of the lipstick. Then spread the colour to the corners of the mouth.

2nd end with the lower lip: Apply the lipstick from the corner of the mouth to the centre of the lower lip. Use the side of the Rouge Pur Couture for this.

OCTYLDODECANOL • PROPYLENE GLYCOL DIBENZOATE • PENTAERYTHRITYL TETRAISOSTEARATE • NEOPENTYL GLYCOL DIHEPTANOATE • BIS-DIGLYCERYL POLYACYLADIPATE-2 • POLYETHYLENE • CI 77499 / IRON OXIDES • POLYBUTENE • HYDROGENATED CASTOR OIL DIMER DILINOLEATE • CI 77491 / IRON OXIDES • HYDROGENATED COCO-GLYCERIDES • MICA • CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA • CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX / CIRE MICROCRISTALLINE • CI 15850 / RED 7 • CI 77492 / IRON OXIDES • SILICA SILYLATE • CAPRYLIC/CAPRIC TRIGLYCERIDE • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CERAMIDE NP • BENZYL ALCOHOL • ANISE ALCOHOL • POLIANTHES TUBEROSA FLOWER EXTRACT • OPUNTIA FICUS-INDICA FLOWER EXTRACT • PARFUM / FRAGRANCE (F.I.L. N70022306/1)..