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GANT 9 Item

The American sportswear brand GANT was founded in 1949 at the universities of the American East Coast: While the original focus was primarily on clothing in the characteristic ‘preppy look’, GANT continued to develop into a lifestyle brand by opening up new categories, from eyewear to home articles of all kinds.

The next step in the brand's successful history was the development of a fragrance portfolio that allows GANT to be experienced on an olfactory level. Together with E.A. Cosmetics, the first GANT men's fragrance was successfully launched in October 2023 - the GANT Eau de Toilette. To continue the success story, a great new fragrance duo was released in October 2024: GANT IVY and GANT 1949.

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GANT

GANT Parfum is aimed at discerning men who want to emphasise their exclusive wardrobe with a fragrance that is as fresh as it is masculine. When creating its men's fragrances, the traditional company from the US East Coast relies on the same flair for quality that has already made the brand's shirts famous. The brand's success story began in 1907 with the arrival of a Ukrainian boy in the USA. After arriving in New York City, Berl Gantmacher renamed himself Bernard, studied at Columbia University in the evening and worked in a clothing shop during the day. After successfully producing shirts for other brands, he founded his own label in the city of New Haven in 1927. The GANT brand was born.

GANT perfume - fresh, woody men's fragrances for the modern gentleman

GANT perfume for men is a nostalgic homage to the US East Coast and the city of New Haven. Top notes of lemon, bergamot and mandarin exude fruity freshness, supported by the exotic note of turmeric leaves. Heart notes of ivy accord, wormwood, rosemary and cedarwood lend depth to the men's fragrance, while patchouli, sandalwood, ambertonic and sinfonide form the base. The well-balanced creation goes perfectly with the Ivy League wardrobe and looks just as elegant as the fashion brand's collections. Enjoy the refreshing fragrances as Eau de Toilette or as Hair & Body Shampoo every day and for every occasion.

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