Redken

Redken: professional haircare products based on the power of science

The Redken haircare products cater to every hair type, texture and need. Aficionados have trusted in the brand’s haircare expertise for decades. Based in New York City, this brand regularly introduces new and inspiring products.

Redken was founded in 1960 by actress, Paula Kent, who wasn't happy with the haircare products on the market, and was allergic to many of the chemicals that she regularly came into contact with in her profession. So she teamed up with her stylist Jheri Redding to develop tested and well-tolerated products such as the Redken Shampoo, the brand’s flagship product.

The name Redken is a combination of the first letters in the two founders’ surnames. Hair professionals around the globe use the Redken products that have been raising the benchmarks in haircare for 60 years.

Redken products: shampoos, conditioners and serums for all types of hair

Redken has the perfect product for every hair type and texture in its range: short or long, thick or thin, wavy or curly. There are various product lines with shampoo, conditioner and mask – sometimes supplemented with serums, oils or styling products:

• Redken Frizz Dismiss: The products in this line tame frizzy hair, increase smoothness and enhance shine.
• Redken All Soft: All Soft products restore moisture for beautiful soft hair.
• Redken Extreme Bleach Recovery: These Redken products effectively rehydrate bleached hair to create healthy-looking results.
• Redken Color Extend Blondage: This haircare line removes undesired yellow undertones for perfect platinum results.

The Redken product range is incredibly comprehensive. Whatever your hair type, texture or condition there is a perfect care line for you.

What makes the Redken brand special?

Since Redken is very science-focused, the products are both high on innovation and high on quality. The company holds patents for more than 60 products and active ingredients, and is the leading shampoo and haircare retail brand.

All Redken haircare products, such as the Redken Shampoo, have always been developed in accordance with stringent specifications. They have to be pH-neutral and based on protein science. In the 1970s and 1980s Redken was a market leader, particularly in the USA. Even today the brand has the same stringent requirements of its products and it remains just as committed to innovation.

Buy Redken and create the latest styles

The Redken haircare products are professionally developed and powered by science. The best way to buy Redken is from an online shop such as parfumdreams: The products are conveniently delivered to your door and you can take all the time you like to browse through the different product lines.