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Io myself by Etro is a direct and masculine fragrance. Me, me alone and nothing else. This Eau de Parfum was created for free spirits who don’t care for outward appearances or conventions.
A romantic tale tells of "Io", a princess of alluring beauty. She was desired by Zeus. To seduce her, he made his way down to earth from this golden cloud. This cloud spread the aromas of citrus plants and herbs from Magna Graecia.
Like the cloud, this fragrance with its sensual embracement of Turkish rose and saffron is like a magic concoction of essential oils. The intensive aromas of the cedar bark create a perfect harmony. On olfactory illusion enfolds, like experiencing a star-bright, frosty-cold night in the desert. Musk with its earthy, animal notes forms the earthy base. Labdanum reminds of a wonderful summer stroll along the rocky shores of Crete. A light cinnamon note of styrax enchants you with its smoky-sweet aroma of oud – one of the precious ingredients in haute parfumerie – which gives the composition its elegant finish.