Mitch by Paul Mitchell

• Powerful concentrates make child’s play of your daily care regime. Just a small amount of the product creates a long-lasting, breathtaking result. • Unending styling possibilities to suit the modern man, leaving no wish unsatisfied. Compliments guaranteed! Every man needs a best friend he can count on. Easy to use, effective and individual, MITCH® is exactly what men have been looking for. Fresh, uncomplicated products make every styling wish come true – the product range is easy to understand and intuitive. Colour coding indicates the way to the matching product: White stands for light hold, yellow for medium, and red for maximum hold. Products with light hold add shine, products with strong hold give a matt look. Look forward to a new world of ‘Grooming’ – simply MITCH®, simply masculine. “Paul Mitchell® has been the leading salon-exclusive brand for men’s products for more than 2 decades. The changing needs and styles of the modern generation of men gave us the chance to take our men-care products to the next level. We are convinced that MITCH® delivers the quality and performance that you and your customers want.”