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Product information
NIVEA Fresh Power Shampoo for men is a shampoo with extra freshness. It is enriched with menthol, which strengthens and refreshes the hair and scalp during daily hair care. In addition to thorough cleansing, a cooling freshness kick can be felt immediately after application. It is a pH-optimised hair care product whose skin compatibility has been dermatologically confirmed. The manufacturer NIVEA promises a shampoo with a formula that harmonises with the microbiome of the scalp. Application is child's play: apply Fresh Power Shampoo to wet hair with your hands and rinse thoroughly with water after lathering.
Vegan hair care for men
The Fresh Power Shampoo is not only vegan, but also free from silicones and solid microplastics. According to the manufacturer, the care formula is 99 per cent biodegradable (according to OECD or equivalent standards). In recent years, the NIVEA brand has increased its efforts to integrate sustainability into its product range, and not just for shampoo and hair care. This includes using ingredients that are as free of harmful substances as possible in product development and reducing packaging waste. According to its own statement, the long-established German company is endeavouring to reduce the impact on ecosystems, the environment and living beings.