Oxford Street has always been the most famous shopping street in London. The shopping mall “Selfridges”, which opened in 1909, as well as many other large department stores such as “Debenhams” and “Marks & Spencer” can be found on this street. Even the majority of large, multinational stores are represented here. All of these qualities of the bustling Oxford Street, which is never quiet, are united by the eponymous men’s fragrance by Hugh Parsons. A very lively men’s fragrance for the grounded and motivated man.