BEAUTY IS LIFE Skin care and Cosmetics
Beatrix Isabel Lied developed the internationally recognised 9-scale colour typology, which aims to help customers to make the right colour choices for make-up. This differentiates between nine types of pigmentation, which is assigned to suitable colour schemes. As well as the conventional four colour groups, the 9-scale colour typology also takes into consideration people who are mixed types. All products are personally created by her. Even huge superstars, such as Cher and Lady Gagaswear by the cosmetics products of the Hamburg native.